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Unified Identification System through Makatizen Card

Region : Makati City | Philippines

Goal : Goal 10

Author : CityNet

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18.07.11

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Makatizen Card

CASE STUDY OVERVIEW

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  • TITLE

    Unified Identification System through Makatizen Card

  • SUMMARY

    The Makatizen Card is a unified, multi-purpose government-issued citizen ID that consolidates financial and social benefits for over 500,000 Makati residents

  • CITY

    Makati City

  • COUNTRY

    Philippines

  • REGION

    Southeast Asia

  • IMPLEMENTATION PERIOD

    -Status: Completed
    -Start: 2017
    -Completion: 2019

  • STAKEHOLDERS AND PARTNERS

    Office of the Mayor, Urban Development Department, Makati Health Department, Makati Social Welfare Department, Education Department, Department of Education-Makati, Globe Telecom, G-Change, Inc., Neo-Convergence ICT Solutions, Inc., Voyager Solutions

  • THEMES

    - Governance and Finance
    - Social Inclusiveness and Well-being

  • SUSTAINABLE
    DEVELOPMENT GOALS

    Goal 10 :
    Reduced Inequalities

  • SUSTAINABLE
    DEVELOPMENT GOALS(text)

    This initiative aims to address multiple SDGs such as Goal 1, 3, 4, 8, and 10. The Makatizen Card, along with its mobile application (App), will increase poor families' access to basic services thanks to a partnership between the public and private sector. It will consolidate the City Government of Makati’s health and social benefits, and amplify impact on poverty reduction. Students will also be provided with access to scholarship grants, loan programs, subsidies and other incentives. Alongside the Makatizen Card is the Makatizen App which brings important information and public services to the people. A greater transparency in the implementation of welfare programs empowers our residents to actively participate in the governance of the city.

KEY CITY INFORMATION

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  • POPULATION

    502,602

  • AREA (km2)

    27.36 sq.km.

  • LOCAL GOVENMENT WEBSITE

    http://www.makati.gov.ph

  • CITY SOCIAL NETWORKING

    https://www.facebook.com/mymakati

  • SITE (Facebook, Twitter, etc.)

  • LOCATION

    Makati City, Philippines

+ BACKGROUND, CHALLENGES AND OBJECTIVES



Background, Challenges, and Objectives
The establishment of a unified ID system is one of Makati City’s initiatives towards attaining digital transformation. 
 
In time for Makati’s 347th Foundation Day last June 2017, the city government entered into a landmark agreement with Globe Telecom which led to the launching of the Makatizen Card. The Makatizen Card is a unified, multi-purpose government-issued citizen ID that consolidates all health and social benefits for over 500,000 residents and city hall employees. It also allows for greater transparency in the implementation of various social welfare programs of the city.  

The benefits of Makati Card include the following: (1) Makati residents will directly receive their benefits (allowances, scholarship, health and medical subsidy, etc.)  (2) The Card can be used for cashless transactions (buy e-load, shopping, send e-money, etc.) across iBayad merchants and earn loyalty points.
 



 

+ ACTIONS AND IMPLEMENTATION

Actions and Implementation
This initiative is Makati’s first public private partnership (PPP) venture in information technology. The first contact initiated was through an unsolicited project proposal from Globe Telecom and iBayad Online Ventures which offered to supply 500,000 Makatizen Cards at no cost to the city government.   
 
Upon acceptance of the PPP agreement, the city government has taken the first step towards building a cashless ecosystem for the residents. This means an all-in-one access to the city’s financial and social services. 



 
Timeline of the Implementation: 2017: Distribution of Card to city government employees (2,000) 2018: Distribution of Cards to residents (300,000) Goal for 2019 : All residents and city government employees provided with Makatizen Card    

+ OUTCOMES AND IMPACTS

Outcomes and Impacts
As of October 2017, the initiative has been pilot tested on 400 employees with an active Makatizen Card wherein they can receive their salaries and use GCash services. The data capturing for residents is on-going. The target is to distribute Makatizen Card to 300,000 residents by 2018. 


+ REPLICABILITY AND SCALABILITY

Replicability and Scalability
The City Government of Makati believes that this ICT driven initiative is a great opportunity for achieving digital transformation while improving public services and empowering its citizens. Other local governments can replicate this program through partnership with the private sector. The city is planning to scale-up the program by providing Makatizen Card to business owners in Makati City to enable them to use a cashless ecosystem for taxes, fees and other financial transactions.    

+ BUDGET AMOUNT

Budget Amount
This initiative is a PPP venture and was initiated through an unsolicited project proposal at no cost for the city government.

FURTHER INFORMATION
AND MEDIA

CONTACT DETAILS

  • NAME

    HON. MAR-LEN ABIGAIL S. BINAY

  • POSITION/ROLE

    CITY MAYOR

  • ORGANIZATION

    City Government of Makati

  • EMAIL

    uddmakati@gmail.com / uddmakati@gmail.com

  • PHONE

    +63 2 8701704

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