The Guro Youth E-Room, a Total Job Platform for Youth!

Region : Guro City, Seoul | Korea, South

Goal : Goal 4 | Goal 8 | Goal 11

Author : GYEONGA PARK

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22.04.25

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Guro City

CASE STUDY OVERVIEW

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  • TITLE

    The Guro Youth E-Room, a Total Job Platform for Youth!

  • SUMMARY

    The Guro E-Room actively supports youth to design their own future through various programs.

  • CITY

    Guro City, Seoul

  • COUNTRY

    Korea, South

  • REGION

    East Asia

  • IMPLEMENTATION PERIOD

    -Status: Being Implemented
    -Start: 2022
    -Completion: 2022

  • STAKEHOLDERS AND PARTNERS

    Ministry of Employment and Labor, Seoul City, Guro City

  • THEMES

    - Social Inclusiveness and Well-being
    - Economy and Jobs

  • SUSTAINABLE
    DEVELOPMENT GOALS

    Goal 4 :
    Quality Education
    Goal 8 :
    Decent Work and Economic Growth
    Goal 11 :
    Sustainable Cities and Communities

  • SUSTAINABLE
    DEVELOPMENT GOALS(text)

    As a total job platform, the Guro E-Room has been revitalizing youth employment, which declined after COVID-19 and providing opportunities for self-development through networking as well as a variety of programs such as job search, youth support and job competency improvement. Besides, it is a place to share various information for youth. The case can be introduced by member cities seeking to promote declining youth employment after COVID-19, enhance competitiveness, and make resilient and vibrant cities.

KEY CITY INFORMATION

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  • POPULATION

    444,146

  • AREA (km2)

    20.12km²

  • LOCAL GOVENMENT WEBSITE

    www.guro.go.kr

  • CITY SOCIAL NETWORKING

  • SITE (Facebook, Twitter, etc.)

  • LOCATION

    Guro City, Seoul, Korea, South

+ BACKGROUND, CHALLENGES AND OBJECTIVES

□ Overview of Guro E-Room
  ❍ Establishment : May, 2020
  ❍ Purpose
     - To boost youth employment through various programs such as education and counseling, job search and
       employment support
  ❍ Size : 2,244m²
  ❍ Structure : four training rooms, two study rooms, three AI/VR interview rooms, etc
  ❍ Operation : Private Trust
  ❍ Target : Local residents and young people searching for jobs
  ❍ Program : A total of 18 programs including employment counseling and mini-internship


 

+ ACTIONS AND IMPLEMENTATION

□ 2022 Major Plans

 A. Fostering Future Talents

 ▶
AI Recruitment Training
  ❍ Target : Young job seekers
  ❍ Recruitment : 30 people
  ❍ Contents : AI interview and cover letter review, learning necessary contents for employment
  ❍ Operation : Two times / One hour per person

 ▶ Achieve Goals H
  ❍ Target : Students from specialized schools in Guro city and southwestern district of Seoul
  ❍ Recruitment : 70 people
  ❍ Contents : Special lecture, consulting, group study by job, etc.
  ❍ Operation : five times / three hours per group

 ▶ Achieve Goals S
  ❍ Target : Young people who want to study about jobs
  ❍ Recruitment : 30 people
  ❍ Contents : Support professional study meetings by subdividing targets
  ❍ Operation : Special lecture on recruitment trend, mentoring, expert consulting, etc.

 ▶ Mini Internship
  ❍ Target : College students and job seekers who are interested in practical projects by job
  ❍ Recruitment : 120 people
  ❍ Contents : Connecting the participants to positive employment opportunities by performing corporate tasks 
  ❍ Operation : eight times / 15 people per session for two weeks

 ▶ VR Interview Training
  ❍ Target : Young adults and job seekers
  ❍ Recruitment : 50 people
  ❍ Contents : VR interview training, resume and cover letter consulting, etc.
  ❍ Operation : two hours per person / entry and practical course

 ▶ Youth Project Lab ‘Oryu-ground’
  ❍ Target : Youth who graduated from Youth E-Room IT professional education and want to strengthen practice
                competency
  ❍ Recruitment : 25 people
  ❍ Contents : Form a team of developer, designer and marketer and perform project tasks through collaboration
  ❍ Operation : all year round / five teams


 

B. Youth Support Project

 ▶ Do-it Challenge

  ❍ Target : Students from specialized high schools
  ❍ Recruitment : 30 people
  ❍ Contents : Offering employment promotion subsidies to companies where students from specialized high
                    schools conduct on-the-job training
  ❍ Operation : up to three times ($2,450) per person

 ▶ Art Space
  ❍ Target : Talented young artists (individual and team)
  ❍ Recruitment : 10 people (or teams)
  ❍ Contents
     - Opening up exhibition opportunities for young artists
     - Helping young artists make practical profits through collaboration with art platforms
  ❍ Operation
     - Display four weeks per one team
     - Top five teams ($1,630 prize), five teams ($815 prize)

 ▶ Job Fair
  ❍ Target : Companies and job seekers
  ❍ Recruitment : about 200 people
  ❍ Contents : Matching companies and job seekers
  ❍ Operation : Once a year
 

C. Job Competency Improvement

 ▶ S/W development

  ❍ Target : job seekers looking for software developer jobs
  ❍ Recruitment: 15 people
  ❍ Contents : Create a customized job portfolio through developer-only resume writing and portfolio creation
                    lectures
  ❍ Operation : three month training and two month portfolio course

 ▶ BX Design
  ❍ Target : job seekers looking for BX designer jobs
  ❍ Recruitment : 15 people
  ❍ Contents : Create a customized job portfolio through BX designer-only resume writing and portfolio creation
                   lectures
  ❍ Operation : three month training and two month portfolio course


 

Youth Challenge Project by Ministry of Employment and Labor

  ❍ Application Period : Feb. 2022
  ❍ Project Period : Mar. ~ Dec. 2022
  ❍ Contents : To help young discouraged workers participate in the labor market and get a job
     - Discover and recruit young discouraged workers
     - Provide customized programs to encourage participation in social activities
     - Support youth employment and start-ups
  ❍ Target Number : about 250 people
  ❍ Budget : $202,740
 

2021 Project Performance

 A. General Review
   ❍ More than 2,000 people participated in a total of 21 programs and 197 participants succeeded in getting a job.
   ❍ According to a satisfaction survey, counseling program, employment unboxing, a job competency program for
      specialized high schools and training for S/W developers and data marketing were highly evaluated.
   ❍ Reinforced job competency by providing necessary knowledge and tasks in the target field

 B. Performance by field
   ❍ AI/VR Interview
      - The AI/VR interview was designed to help applicants respond to a rapidly changing corporate recruiting       
        culture and provide them with opportunities to monitor their shortcomings in advance by conducting an 
        interview under similar condition.
   ❍ ‘2021 Youth Challenge Project’ by Ministry of Employment and Labor
      - By winning the open call project organized by the Ministry of Employment and Labor, Guro City secured
        $123,874 and set up detailed plans to support youth.
   ❍ Production of a G-Valley Magazine
      - It has helped by discovering excellent companies in the region and matching job seekers.

+ OUTCOMES AND IMPACTS

Outcomes and Impacts
  ❍ Providing customized employment services and strengthening networking through special employment lectures, 
     cover letter writing, mentoring and etc.
  ❍ Matching company-tailored talents by identifying the organizational and job suitability of job seekers
  ❍ Respoding to rapidly changing corporate recruiting culture including non-face-to-face interviews using AI/VR
  ❍ Supporting young artists through the operation of an art space and providing opportunities for residents to
      enjoy culture and art
  ❍ Expanding field training experiences and connecting to direct employment

+ REPLICABILITY AND SCALABILITY

The Guro E-Room has contributed to activating youth employment and reinforcing job competency through a variety of programs. The case can be adopted by any member cities seeking to promote declining youth employment and make resilient and vibrant cities.

+ BUDGET AMOUNT

Total : $913,430
- Government : $202,740
- Seoul City  : $162,070
- Guro City : $548,620

FUTURE INFORMATION
AND MEDIA

CONTACT DETAILS

  • NAME

    GYEONGA PARK

  • POSITION/ROLE

    Assistant Manager

  • ORGANIZATION

  • EMAIL

  • PHONE

KEYWORDS

COMMENTS

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